Written around 500 B.C., Sun Tzu’s The Art of War is a timeless book on military strategy that remains surprisingly relevant today-not just on the battlefield, but also in the business world. While you’re at it, check out Cialdini’s follow-up book, Pre-Suasion, which explores what you can do to prime your audience so they’re more susceptible to your persuasion when the messages arrives. The book teaches the six universal principles of persuasion, according to Cialdini, how you can use those to influence customer behavior, and what you can do to protect yourself from being subconsciously persuaded. Robert Cialdini’s Influence is a modern classic that small business owners and marketers have been leveraging more than 30 years. What makes people say yes? If you knew the answer to that question, wouldn’t it be easier to sell to customers?ĭr. Influence: The Psychology of Persuasion by Dr.
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Read the book to find out what you can do to adopt a growth mindset-or, if you’re already there, use it to reach your full potential.ģ. It’s all possible so long as our brains tell us we actually want to. We need to accept we’re not perfect and we need to strive to consistently improve. In Mindset: The New Psychology of Success, Dweck chronicles her extensive mindset research and leaves readers with a simple yet incredibly powerful takeaway: The way we think about our lives-whether it’s work or school or personal relationships-plays an enormous role in the outcomes we experience.īusiness success, per Dweck, starts with having the right outlook on our capabilities, which is made possible with a growth mindset. We all have the ability to become better and better.
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Maybe you’re an incredibly talented violinist, but that doesn’t mean you can’t learn how to write transformative computer code that powers spacecraft. We’re dealt a certain hand and there’s nothing we can do to change it.Ī growth mindset says we can improve ourselves every day. It’s our way of thinking about ourselves and the world that governs the way we act.ĭweck argues there are two kinds of mindsets:Ī fixed mindset tells us intelligence is something we’re born with. She argues that our mindset dictates our behavior.
Carol Dweck, Ph.D., is a professor at Stanford who’s the pioneer of mindset research she’s been studying the power of mindset for decades. If so, you might find it liberating to learn that you do have the power to change these perceptions.ĭr. Carol DweckĪre you the kind of person who’s content with your skills or resistant to change? Do you think your business does what it does and there’s no possibility you’d succeed if you tried something entirely different? Mindset: The New Psychology of Success by Dr.
To get the most out of Tools of Titans, Ferriss encourages readers to skip over any interviews they don’t like-so you have the author’s permission to not read the whole thing if you don’t have time to.Ģ. The author calls the book a “toolkit for changing your life.” Learn what people like Arnold Schwarzenegger, writer Maria Popova, LinkedIn CEO Reid Hoffman, and comedian Mike Birbiglia do to stay on top of their games. In each section, Ferriss’ own tips, routines, and habits are spliced in between interviews. Tools of Titans is broken into three sections: Healthy, Wealthy, and Wise. The 673-page tome is mostly a collection of interviews with more than 100 successful folks from all walks of life, all of whom offer up personal productivity advice and other insights about their careers. With that in mind, here are the 12 titles we’re giving away, along with a brief summary of each.ĭo you want to learn the tips and tricks successful people used to get to where they are? Productivity guru Tim Ferriss’ Tools of Titans may be just the book you’re looking for. Whether you’re looking for productivity tips, wondering how to market your business better and persuade your customers more effectively, or you want to improve at hiring and become a more impactful manager, there’s something on this list for you.